Toronto Permanent Makeup Testimonials

Thank you Yelena and Nova Line Permanent Cosmetics for the wonderful training experience. I was very impressed with your professionalism and attention to detail. Even when I was struggling with hand positioning for a specific technique you helped me find one that worked for me without compromising quality. I look forward to more training with you in the future and would highly recommend NLPC to any PMU artist looking to learn a new technique or bring their skills to the next level. Thank you again!!!

Kari Nezezon,

I recently finished my 1 on 1 training with Yelena and I would recommend anyone in the permanent make up industry looking to advance their techniques to train at Nova Line. She was very professional, knowledgeable and a pleasure to work with. Thank you Yelena

Selena Tucker,

Dear Yelena,
I wanted to thank you for being a wonderful teacher and sharing your exceptional knowledge and skills. It was an amazing training and I look forward to putting in practice everything I learned.

Shenny Wong ,

Attended a training with Yelena back in January and she was absolutely wonderful. I wanted to train with her because her work is beautiful, clean, and precise. She is extremely honest about products and techniques she’s uses to yield the best, and long lasting results- which is rare in our industry. Her training has really helped take my work to another level. I can’t thank her enough.

Alyssa Bruni,

Yelena Popova is Toronto's number one permanent cosmetics solution, she is well trained in advance permanent makeup and paramedical Micropigmentation, her studio is very clean and has passed of course Toronto's health code, she is recognized widely as Toronto's number one person to go for if you're thinking of permanent cosmetics, I have had my eyebrows done by her she offers shading, 3-D design eyebrow feathering, Yelena Popova is extremely knowledgeable and her years of working and certification speak for themselves, I did a lot of research before choosing to go with Yelena Popova as I found a lot of good deals online, but a lot of those good deals lead to really really bad results, remember this is permanent cosmetics you want a professional, Yelena Popova offers scar camouflage, restoration, Ariola/Nepal, alopecia, burn repigmentation, Beauty mark, lip color, lip contouring, eyeliner, eyeshadow, multi color eyeliner, hair simulation on the scalp, Color corrections/tattoo removal, micro needling my experience has only been wonderful with her she is a true professional who absolutely loves what she's doing and she will leave you with flawless results The best way to get hold of her is 647-883-6251 I think what made me feel comfortable is seeing the amount of certification that she had and being able to go through all of the photo results of the people she has done, not to mention that she also teaches permanent cosmetics to classes, she is recognized by SPCP Society of permanent cosmetic professionals, I had cancer in 2006 and my eyebrows after treatment never returned in full they were sparse, I felt I could trust Yelena Popova as she took The time to draw on many different shapes until I felt comfortable, for more information go to most of all thank you Nova Line for your kindness, professionalism and most of all giving me something I thought I would never have back again... I love my new eyebrows thank you Yelena Popova Toronto's number one permanent cosmetics.

Lexi S.,

A long overdue review. I went to Yelena for a full make-up package (eyebrows, lips, upper/lower eyeliner and lips) about a year ago (early 2016) and she did a fantastic job! She took the utmost care to get just the right eyebrow shape, position, and colour. The work she did on my lips was phenomenal -- beautiful, natural, "3D" colour and she even corrected a small asymmetry on my lip line, improving the overall shape of my lips. I was so happy with the results that I referred one of my colleagues to her, who was also equally pleased. She has great availability (was able to get an appointment to see her within 2 weeks of my initial call, and she offers great value. Yelena's services are very reasonably priced compared to many other permanent makeup artists in the Toronto area.

Soo-Jung Che,

I am so pleased with my results. After years of having sparse eyebrows, I can finally leave my house without having to do them. I get compliments on my eyebrows even when I’m at beauty counters buying makeup.
Yelena’s experience shows. Her work is tasteful, natural looking and she is very hygienic. I highly recommend going here.


As far as I'm concerned Yelena is the gold standard, I won't go to anyone else. I've been to her three times now for my eyebrows and each time they're perfect. She won't let you leave with anything else. I'm especially happy to have found her because she excels at permanent make-up on dark skin (not so my experience with other artists in Toronto) which just goes to show her level of skill and experience. Icing on the cake is are her prices are incredibly reasonable. You're the best Yelena!!!


I went to see Yelena and her student Jessica for an eyeliner permanent makeup tattoo. Yelena is such a great teacher and has tons of patience to help her student reach perfection. Yelena spent time ensuring that my liner was perfect from all angles before starting the tattooing procedure. She will not let you leave without a perfect result, and for that, I am forever grateful. My liner is now almost fully healed and I am in love with my results! Thank you Yelena for being the very best and providing me with an extra boost of confidence every morning, when I wake up!!

Sharron Dahan,

I have heard about Elena from several people who were impressed with the quality of services they got. Elena offered me consultation and at that time she explained the options she can offer for eyebrow permanent makeup as well as time it will required and other details (like caring after). I got my eyebrows done about a month a go and result is just truly beautiful! I already got many compliments :)) Eyebrows look beautiful and I am very happy with the quality and professionalism of service I got! Highly recommend.

Anna Scetinina,

I did the permanent cosmetics training with Yelena and I can't say enough nice things about her! She was so encouraging and very patient. I feel like I left the course with all of my questions answered and ready to go. She really is the best at what she does. Her shop is very nice and very clean. I'm so so glad I decided to take training with Yelena!

The Beauty Collective,

Extremely skillful make-up artist, knowledgeable, professional and wouldn't do something that is not good for the client just to make money. She is behind the best interest of a client and would give her most honest opinion from her experience. She has won many competitions and has many certificates to support her work, not to mention many wonderful beauty transformations. She is a true top notch artist!

Vera O.,

I am a professional in the industry and did thorough research before choosing my trainer. After searching for months, I am SO glad I chose Yelena. I flew from Miami to Toronto to take 4 days of advanced training (powder brows, hair stroke brows, lips, and eyeliner). Class size was small 1-2 students which I think is extremely important to ensure that all questions and concerns are answered. Each day was 7 hours, and she provided a delicious spread of snacks and lunch. Her studio is stunning, clean, modern, and is every permanent makeup artists dream. She covered everything from basics, to advanced techniques. I was confident when working on my models and she was always supervising us and making sure we were working properly. I left feeling extremely confident in my new services, and again I am so grateful I chose Yelena! If you are searching for a trainer, do not hesitate to go with Novaline Permanent Cosmetics!

Isabella Arias,

I had my eyebrows tattooed and they look amazing!! I am so happy I had them done. So much better than microblading that I had done elsewhere. I look younger and makeup is easy since the hardest part part was getting my eyebrows symmetrical. Love, love, love!

Linda Pilat,

Helena did beautiful brows and lips for me. She is a real perfectionist. I would highly recommend her!

Christina Horak,

Yelena is truly the Master of permanent eye make up. She is very professional and such a perfectionist with her relentless attention to detail and precision. My permanent eyeliner looks so natural and I love the new me.


I had eyebrow tatoo (feathering technique ) done June 30 /17
by Yelena of Novaline . Yelena is simply one of the best in the industry of permanent make up . So professional , an absolute perfectionist. It's well worth the price she charges ( which is just the same as other would charge ) for a perfect job . I always recommend Yelena to anyone who'd ask me where I had it done .
Thank you Jelena for a perfect job !!!

Maria Dison,

Great experience, definitely recommend! Thank you Yelena Popova!!!

Tatiana Dyblenko,

I had a wonderful experience being Yelenas student for the eyeliner course. She is very knowledgeable in her field and her work speaks for itself.
If you are considering taking courses or having permanent makeup done, I would highly recommend her. She's professional but approachable and I trusted her artistry completely.

Liron Bartman,

Well done Yelena! I was a little nervous before the procedure but you put me at ease. Having the permanent eyebrow procedure was easy and comfortable. Now I will look fabulous for my son's wedding in June. I highly recommend Yelena. She is really professional and her clinic is clean and very nice. A hidden gem in Thornhill. Six stars ******

Lynda Livenstein,

I Just completed Yelena's Eyeliner shading course and I can't say enough great things about her. The training was outstanding, her patience, professionalism and industry skills and experience are unparalleled. I am so pleased that I can now offer this Advanced service to my clientele. Thank you again Yelena!

Sybil Hatton Worthington,

Yelena is the best! I’ve been seeing her since 2013 and she’s a perfectionist and very skilled when it comes to permanent make-up. She has been doing this for 18 years so she’s an expert in this field. As always, Yelena does an excellent job. Finally got some eyebrows! Thanks Yelena!

Mare Al,

Yelena did an absolutely fantastic job on my eyebrows. Her attention to detail and precision is phenomenal. My face feels like my own again! Do yourself a favour and don't opt for the cheap nail salon deals on permanent makeup... Pay a little more for quality. Thank you, Yelena!

Jason Runions,

Yelena is the BEST. So professional and amazingly skilled at what she does.

Maggie Mae,

Yelena restored my eyebrows beautifully after I had suffered from a skin disorder that made them almost disappear. I researched many different salons to go to but ultimately decided on Novaline because of Yelena's thorough manner of carefully designing the tattoo and ensuring that it was exactly as I had wanted. Thank you so much, Yelena! I will be coming to Novaline for all future touch-ups.

Ruth Barton,

I am extremely happy I found Yelena- truly amazing, highly trained professional. She is a true artist! I have had negative experience previously and was very cautious about permanent makeup altogether. I own a med clinic in Vaughan, Philosophy of Beauty and see many clients daily. I was able to observe some horror works, with ugly shapes and colors, as well as amazing works with beautiful shapes and very natural looks. Turned out, all the beauties were from Yelena Popova. I asked each one of them how long results lasted, if it was painful, how many procedures they needed and all answered the same. I was intrigued by consistently positive reviews and results so I went to redo my eyebrows first and few weeks ago I got my lips redone. And to say that I was amazed is not to say anything! Yelena went above and beyond my expectations, the whole experience from beginning till end was wonderful and enjoying. Very good pain management strategies, I hardly felt anything, attention to detail, I got color I was dreaming about from the first shot and didn't need a touch up! Yelena herself is very warm and caring. I wake up every morning looking beautiful and no one believes I have tattoo as it looks so natural.

Dinara Shakirova,

It took me a long time to work up the courage to get my eyebrows done. And I'm so glad I did it with Yelena! She takes a lot of time considering your input and offering her professional advice to create an ideal eyebrow shape for your face.
Throughout the procedure, she's very diligent, checking constantly to make sure every detail is perfect and that one eyebrow matches the other. You can tell she's perfectionist and a true artist with her work. Very important since she's applying something to your face!
If you have light or patchy eyebrows, I recommend doing this so you can always wake up to perfect eyebrows. 🙂


Absolutely the best experience ever. I've been to multiple permanent makeup artists in TORONTO and other countries and can responsibly say that YELENA is the most talented, professional, and experienced. Check out her portfolio, one can see that her works are very different from each other, individually approached. She is miticulous at every step of the procedure, I'm extremely happy with the results.

Tatiana Kastelli,

Still on a high after spending the last 2 days with the highly professional Yelena Popova from Nova Line Permanent Cosmetics for 1 on 1 training. She is a master in the field & I feel lucky to have trained with her & look forward to using the new teqniques I learned.

Jessica Baran,

I can't believe how amazing my eyebrows look. I was always so self conscious of the way my sparse brows looked and used eyebrow pencils for years. I always thought about getting permanent makeup, but never saw anyone with natural looking results until I met clients of Novaline permanent cosmetics. I was sure about where to go and finally get them done. I was sure they would look great, and knew I never had to worry about smudging or bald spots. Jelena was very professional and her work speaks for itself. I am so happy with my decision to have my permanent makeup done by the best in the business. Thank you Jelena

Diana Felice,

A true artist!

Teah Fadi,

Yelena is a true artist! I absolutely LOVE my brows and eyeliner. I have been seeing her since 2012 and will never go to anyone else. She is a perfectionist and takes the time to make sure you are happy and get exactly what you want. She is professional and does not rush or compromise so happy with her work.

Sandra Watson,

Thank you Yelena! it was a great experience to get training with highly professional permanent makeup artist. It is one of the best training I have ever attended. Everything was outstanding. I feel it has given me enough to explore my creativity in permanent makeup world. Looking forward to be back for other training.
Whatever I’ve learnt with you, I’ll carry with myself forever.

Irina Miasnikova,

Yelena's services were very welcoming and professional. I didn't like the fact that I was missing a chunk of hair on my left brow and she filled it in beautifully and naturally. I love my brows' fullness and shape. She is a perfectionist and won't let you leave until it's perfect.


My eyebrows had been sparse due to a hair loss problem in that area and poor genetics. For about 15 years I had to draw them in everyday and then had to make sure nothing touched them. It was something I just accepted. Until three months ago when I saw Yelena.

Now my eyebrows are perfect and look more natural than what I had been doing. I drove three and a half hours to have her do my eyebrows and I have no regrets. I would drive 10 hours if I had to. Her prices are some of the best and her skills can't be beat. I did my research. She is THE BEST. She's professional, everything is spotless and she keeps applying the freezing, making it nearly a pleasant experience.

If you're considering it, go for it. It will changes your life. And without a lot of pain. What more could you ask for? It's the only face you get, let Yelena enhance your natural beauty.


Tanya Misener,

I researched multiple permanent cosmetic artists for upper and lower eye liner. Yelena is gentle, kind and professional. She works with you for an agreed upon look, then begins her artistry. Her work surpassed my expectations. My eye liner is exactly the way I had imagined it to be! I am very grateful that I chose Yelena, her work is excellent. I would highly recommend Yelena.

Cyndi Van Arragon,

I got my brows tattooed by Yelena (Novaline Permanent Cosmetics). Because of alopecia, I have few hair left on my eyebrows and it was such a painful struggle to do them every single day. I booked a consultation appointment with her in the studio ( small but very clean) and i made my decision that I want her to do my eyebrows.

On the day of the procedure, Yelena took the time to draw different shapes of brows until I was completely satisfied and then she proceeded to the tattooing part ( feathering technique). It was a bit painful (I have super sensitive skin) but bearable. she did not rush at all and she made sure that her work looks stunning. I am very happy with the result and I highly recommend her.

reme mo,

Yelen is amazing! She took the time to carefully tattoo my hair follicles to cover any empty spots i had - she is very talented and a true artist - not only that she did my eyebrows that look fantastic i got sooo many compliments - i wish i did them along time ago 🙂 Thank u so so much for everything im really happy !

Sam Saideh,

I have short, light coloured lashes and almost invisible eyebrows which has always bugged me. So at the age of 45, I decided to have permanent makeup done.

After carefully researching permanent cosmetics and reviewing people and businesses who specialize in these procedures, I chose Yelena of Nova Line Permanent Cosmetics and am very happy that I did.

Her studio is spotless clean, well organized, comfortable and private. It's likely this is how she keeps her pricing very competitive...nothing fancy like some places where you're paying much more because of lavish decor and high rent.

Since this was my first experience with permanent cosmetics, I was nervous. Yelena was very professional and patient in discussing options. Next, the lines were drawn and tweaked until she and I were happy with the look before beginning with the procedure.

I had upper eyeliner with extra shading and lower eyeliner done.

I am thrilled with the work that Yelena did! It makes such a difference and really beings out my eyes! I love what I see each time I look in the mirror, and many people have commented on how great my eyes look!

Next on my list are eyebrows and Yelena will be doing them too.

Keep up the fantastic work Yelena!!!

Michelle Kourounis,

I love my eyebrows, i had them done weeks ago and i get so many compliments on them, even from people i don't know! her prices are very reasonable compared to the competition in Toronto, she spent so many hours listening to what i wanted and when she had drawn with a pencil the perfect shape she then started tattooing. She is really patient and nice and most of all professional, which is what I was looking for! Thanks a lot again for your amazing work!

Faiza Mc,